There are few business challenges that Geoff has not tackled. He provides practical strategic and tactical plans across all areas of business with a focus on:

People and Culture

  • Bridging the relationship between the visionary entrepreneur and the organization.

  • Understanding the strengths and weaknesses of each executive team member and building plans for development.

  • Demanding performance and accountability by understanding the performance drivers in various management roles and tying remuneration to measurable results.

  • Creating a corporate culture framed by accountability, open communication, and trust.

  • Developing a sound and scalable organization structure and ensuring the right people are in the right seats.

  • Implementing processes and tools: recruiting, reviewing, training, measurable accountability and incentive programs.

Operations

  • Deep-diving into an organization to uncover hidden or unacknowledged opportunities, challenges, and themes to identify top priorities.

  • Expert development and execution of strategic plans.

  • Identifying process and procedural gaps and creating best practice solutions.

  • Identifying and developing operational and financial Key Performance Indicators.

  • Developing an organizational structure to support operational scalability.

  • Analyzing and developing operational budgets.

  • Evaluating and overseeing the acquisition of capital investments (ie. property, equipment).

Revenue Growth

  • Identifying profitable target markets and segments for sales team success.

  • Creating a “partnership” mindset with internal team members and external clients/customers.

  • Developing a sales and marketing strategy.

  • Restructuring the sales team to drive sustainable growth.

  • Creating strategies to increase client/customer satisfaction and retention.

  • Negotiating win-win long-term contracts with new and existing clients and professionally overseeing the relationship for success.

Customer Experience

  • Creating customer loyalty by elevating customer service to exceed customer expectations and championing experience-based service.

  • Differentiating product and service offerings through a deep understanding of stakeholder needs (including employees).

  • Identifying how to add value at each customer touch point.